Privacy policy
Overview
Your privacy is important to us. This Privacy Policy sets out the procedures and policies of Ova Care LLP (hereinafter referred to as "we", "our", or "us") regarding the processing, collection, use, and disclosure of personal data we receive about you or from you through www.yourova.com (hereinafter referred to as "Website").
For the purposes of this Privacy Policy, "you" or "your" refers to any individual who accesses or uses the Website and whose personal data is processed by us.
By accessing or using the Website, you acknowledge that you have been informed of the manner in which your personal data may be collected, used, stored, and disclosed in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, kindly do not access or use the Website.
To the extent required under applicable law, you hereby acknowledge and consent to the processing of your personal data in accordance with this Privacy Policy.
Where applicable law requires separate, explicit, or additional consent for specific categories of personal data or specific processing activities, such consent shall be obtained separately in the manner prescribed under such law.
This Privacy Policy is incorporated into and subject to the terms of the Terms of Use.
This Privacy Policy was last updated on 22 September 2026.
Categories of Personal Data Processed and Purpose of Processing
Depending on how you access or use the Website, we may collect and process the following categories of personal data for the purposes described below:
Usage and Device Information:
When you access or use the Website, we may collect certain information relating to your device and usage, such as your IP address, device type, operating system, browser or application version, location, date and time of access, pages you visit, and information relating to your interactions with the Website. If you access our Website through a link from another website, we may collect the address of that website. This information is collected for the purposes of enabling the technical functioning of the Website, maintaining security, detecting and preventing fraud or misuse, and improving the performance and user experience of the Website.
Account and Contact Information:
If you choose to create an account, place an order, fill out the contact form, send personal correspondence such as emails or letters, contact us, or otherwise interact with the Website, we may collect personal data provided by you, including your name, email address, phone number, delivery address, and other contact details. We may also collect correspondence sent by you or about your activities or postings on the Website. Where applicable, the App may access and read incoming SMS messages solely for the purpose of automatically detecting and verifying one-time passwords (OTPs) or similar authentication credentials required for secure account login or verification. The App does not read, store, or process the content of SMS messages other than what is strictly necessary for such authentication purposes.
This information is collected for the purposes of creating and managing your account, processing and fulfilling orders, responding to your queries, providing customer support, resolving disputes, and troubleshooting problems as permitted by law.
Transaction Information:
Where you purchase products through the Website, we may collect information relating to such transactions, including order details, delivery information, and limited payment confirmation information, such as transaction identifiers, payment status, and debit/credit card details. This information is collected for the purposes of processing payments, fulfilling deliveries, managing returns or cancellations, maintaining transaction records, and complying with applicable legal and accounting requirements. Payment information is processed through authorised payment service providers in accordance with their applicable terms and security standards, and we do not store complete debit or credit card details or other sensitive payment credentials on our systems.
Health, Wellness and Menstrual Information:
Where you choose to use features of the Website relating to menstrual health, wellness, product suitability, or educational content (including period trackers, quizzes, product recommendation tools, or similar features), we may collect information voluntarily provided by you relating to your age, menstrual cycle, flow patterns, symptoms, wellness indicators, and other health or lifestyle information. This information is collected for the purposes of providing personalised content, product recommendations, educational information, and improving the relevance and effectiveness of the services and features offered through the Website.
Communications and Interactive Features (Including Third-Party Platforms):
We may collect and retain information contained in communications sent by you to us through the Website, email, or other communication channels, including interactive features such as chat-based support. In some instances, you may be redirected to third-party communication platforms (such as messaging services) to continue such interactions. Information shared through these interactions may vary in nature and is collected for the purposes of responding to your queries, providing assistance, offering informational support, improving our services, and maintaining records of such interactions, to the extent permitted by law.
Please note that personal data is processed only to the extent necessary to achieve the specific purposes described above and in accordance with applicable law. To the extent permitted by law, non-identifiable, aggregated insights derived from the use of the Website may also be used to understand usage patterns, identify trends, assess demand for products and features, and support internal analytics, business planning, and service development. Any processing of personal data for marketing or promotional communications is undertaken only where permitted under applicable law and, where required, on the basis of valid consent obtained separately.
Use and Sharing of Information
Any information we receive about you or from you may be used by us or shared by us with our affiliates and other third parties to help process your request; to comply with any law; to help improve our Website or the products or services we offer; for research; to better understand our customers' needs; to develop new offerings; and to alert you to new products and services (of us or our business associates) in which you may be interested. We may also combine information you provide us with information about you that is available to us internally or from other sources in order to better serve you. We do not share, sell, trade or rent your personal information to third parties for unknown reasons.
You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze usage, improve the Website's content and product offerings, and customize the content, layout, and services. These uses improve the Website and better tailor them to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience. By accepting the Terms of Use and Privacy Policy, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to opt out of the receipt of certain communications directly on the third-party platform.
Personal Data of Children and Persons with Disabilities
Persons under the age of eighteen (18) years and other persons who are "incompetent to contract" within the meaning of the Indian Contract Act, 1872 including un-discharged insolvents etc. are not eligible to independently use the Website or register as a user. Such persons may access, register for, or use the Website only through, under the supervision of, or with the involvement of, a parent, legal guardian, or another person legally authorised to act on their behalf (each, an "Authorised Representative"), and subject to applicable law.
If you are the Authorised Representative of (i) a person under the age of eighteen (18) years; or (ii) a person otherwise incompetent to contract under the applicable law, and you permit or facilitate such person's access to or use of the Website, you represent and warrant that: (a) you are duly authorised to act on the behalf of such minor or person; (b) you provide consent, including where required under applicable law, to the collection and processing of the personal data of such minor or person in accordance with this Privacy Policy; (c) you agree to the Terms of Use on the behalf of such minor or person, to the extent applicable; and (d) any access to or use of the Website by such minor or person shall be undertaken under your supervision and responsibility.
Where personal data relates to a child or a person with a disability, such data is processed in accordance with applicable law. Where required, such processing is carried out on the basis of verifiable consent provided by a parent, legal guardian, or other legally authorised representative, and solely for the purposes for which the data is collected. We do not knowingly engage in tracking, profiling, or behavioural monitoring of children or persons with disabilities.
If we become aware that personal data relating to a person under the age of eighteen (18) years or a person otherwise incompetent to contract has been collected without the requisite authorisation or consent of an Authorised Representative, we may suspend or terminate the relevant profile and take reasonable steps to delete such personal data in accordance with applicable law.
Sharing with Service Providers and Third Parties
Subject to the applicable law, we may share personal data with third-party service providers, processors, or partners only to the extent necessary to support the operation and delivery of the Website and the Products and services offered through it, and solely for the purposes described in this Privacy Policy.
Such third parties process personal data on our behalf, in accordance with our instructions, applicable law, and contractual obligations requiring appropriate confidentiality and security safeguards. We do not sell personal data to third parties.
Your Rights and Grievance Redressal
You may exercise your rights in relation to your personal data in accordance with applicable law, including the right to seek access, correction, updating, erasure, or withdraw consent (where consent forms the basis of processing), as well as to raise any questions, concerns, or grievances relating to the processing of your personal data under this Privacy Policy.
Please note that if you choose not to provide, or subsequently withdraw, consent for the processing of certain personal data, certain features, functionalities, or services of the Website, including personalised recommendations or account-related services, may become unavailable or may not function as intended.
To exercise any such rights or to submit a grievance, you may contact our Grievance Officer using the contact details provided below. We will endeavour to acknowledge and address your request or grievance within ninety (90) days from the date of receipt. Please note that the resolution of certain requests or grievances may take longer, depending on their nature, complexity, and any legal or regulatory requirements, and shall be carried out in accordance with applicable law.
If your grievance is not addressed satisfactorily within the aforesaid period, you may escalate the matter to the Data Protection Board of India.
Deletion of Data
You can submit a data deletion request through our Grievance Officer (care@yourova.com). Please include as much information as possible regarding which data you would like to be deleted. The request will be escalated to the proper team for evaluation and processing. We will reach out every step of the way to keep you updated on the deletion progress. If you terminate your account, any association between your account and the information we store will no longer be accessible through your account. However, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.
Retention of Personal Data
We shall retain personal data only for such period as is necessary to fulfil the purposes set out in this Privacy Policy, and in accordance with applicable law and any contractual or regulatory obligations. Where retention is no longer required for such purposes, or where erasure is otherwise required under applicable law, the personal data shall be securely deleted, anonymised, or otherwise rendered non-identifiable, in accordance with applicable legal and technical standards.
Data Breach Reporting
Any suspected breach of data, personal or non-personal, should be reported within 72 hours by writing to care@yourova.com.
Cookies
"Cookies" are small identifiers sent from a web server and stored on your computer's hard drive, that help us recognize you if you visit our Website again. Our Website uses cookies to track how you found our site. To protect your privacy, we do not use cookies to store or transmit any personal information about you on the Internet. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies certain features of the Website may not function properly or at all as a result. We do not control the use of cookies by third parties.
Security
We implement reasonable technical, administrative, and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. Our Website combine industry-approved physical, electronic, and procedural safeguards to ensure that your information is well protected throughout its lifecycle within our systems in a manner commensurate with the nature of the information being processed and applicable legal requirements. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Governing Law and Jurisdiction
These conditions are governed by and construed in accordance with the laws of India. You agree to submit to the exclusive jurisdiction of the courts of Mumbai.
Severability
The provisions contained in this Privacy Policy are enforceable independently of each other. If any provision is determined by the competent court to be unenforceable, the other provisions will continue in effect.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The updated version will be made available through the Website and, where appropriate, notified to you through reasonable means.
Your continued use of the Website after the updated Privacy Policy is made available constitutes your acknowledgement of the updated notice.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on the Website.
Grievance Officer
In accordance with applicable data protection laws, including the Information Technology Act, 2000 (as amended) and the Digital Personal Data Protection Act, 2023, Ova Care LLP has designated the following Grievance Officer to address any questions, concerns, or grievances relating to the processing of personal data under this Privacy Policy:
Grievance Officer Details:
Priti Gala
Director & Grievance Officer
care@yourova.com
OVA CARE LLP, 202 Prithvi Emperor, New Prabhadevi Road, Mumbai 400025.
The Grievance Officer will redress grievances within the timelines prescribed under applicable law, including, where applicable, within ninety (90) days of receipt of the grievance.