It started with a simple truth
Our periods and hormones don't just affect the body.
OVA is a play on "over." Not overreacting. Not overwhelmed. Just OVA. A little softer, moodier, slower, quieter, and completely valid.
So we make femcare that feels less medical, less hidden, and more like part of life. Thoughtfully designed, reliable, honest. Because this isn’t too much, it’s just part of it.
A note from our founder
I grew up in Mumbai, an only child in a house run by women. I was never handed the biases many Indian women are given early - the quiet idea that some choices aren't theirs to make.
So I made my own. I studied Finance & Data Science at Stern in New York, started my career at a tech startup, and moved back home in 2021.
Every time I travelled between India and abroad, the same questions followed me. Why don't as many Indian women use tampons? Why are the products available abroad better than what we get here? Scrolling the femcare aisle of every shopping app, I kept feeling the same thing: our women deserve better. We deserve more than what's on the shelf, and we deserve to build it for each other.
I started OVA because I wanted every woman to have the thing I grew up with. The freedom to choose. Not to be told what's better for her, but to decide for herself.